ABCs of the Aperitivo
Ciao Amici (hello friends),
Mr. Italy is here to explain the Italian tradition of the “aperitivo”. Stopping off at the local wine bar for a glass of prosecco or Italian cocktail after work is the perfect way to end your day, or begin your evening by meeting up with friends to get the night started.
I also want to introduce my cousin Kristine Jannuzzi as a contributing writer for ASK MR ITALY. Our Pèpe ancestors came “over on the boat” from Avellino and landed in Hoboken, New Jersey. As Italian-Americans, Kristine and I are proud of our heritage, travel to Italy often, and share a passion for Italy that clearly runs in our blood.
Lastly, we’re having a cocktail recipe contest. All entries will receive a $25 Gift Card, and the Winner gets a cocktail named after them at Vino Napoli, and a dinner for 4 at Little Napoli.
Alla salute,
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P.S. If you have any specific questions, I can help. Simply send an e-mail to me directly at pepe@pepeinternational.com
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Across the Arno in the trendy San Niccolò neighborhood, there are several hip places that are always bustling with activity during the aperitivo and well into the night. Many of them, such as Zoe, Rifrullo, and Negroni, offer a full spread, buffet style, that could very well serve as your dinner. Plates might include hot and cold pasta dishes, pizzette (small pizzas), hunks of parmiggiano, affettati (sliced meats such as prosciutto and sopressata), orzo or rice salads, and more elaborate dishes, depending on the place and the season.

On the trendy Via Tornabuoni was the wildly popular Caffe’Giacosa (now owned by designer Roberto Cavalli), in the heart of the shopping district. One day in 1920, local trendsetter Count Camillo Negroni walked in and needed a little more punch to his Americano, so he asked to have some gin added to his drink. It became a surprise hit all over Florence and soon all of Italy was drinking what was to become known as the Negroni. I was introduced to this drink by the Antinori family, as their palazzo is also on Via Tornabuoni just a few steps away from Caffe’ Giacosa. It is my go-to cocktail and here I offer you this classic recipe. This drink is slightly bitter-sweet, so it may be an acquired taste for some, but it is surely a taste of Italy in a glass.
In keeping with the Italian tradition of the aperitivo, last year we decided to open our own wine bar in Carmel-by-the-Sea. 
We’re looking to discover a new cocktail, and name it after the creator. Want to be the next Negroni?
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