Be The Next Negroni!
Winner receives dinner for 4 at Little Napoli
(and the cocktail named after them at Vesuvio Restaurant in Carmel)
We’re looking to discover a new cocktail, and name it after the creator. Want to be the next Negroni?
All you have to do is send us a new and original cocktail recipe, AND include a video of you making it. (or at least some cool photos).
Submit it to us below in the comments section, via email, or on Facebook. Winner will receive a dinner for 4 at Little Napoli, and we’ll feature the new cocktail named after you at Vino Napoli Wine Bar!
Winner will be announced in our next newsletter.
Entries due no later than Oct 31, 2010.
EXTENDED DEADLINE! Entries due no later than November 5th!
Post your recipes below in the comments section,
via email, or whatever method you prefer.
Just get em in!
Mix your own ” Negroni”
Italy has been the leader of art and fashion of the world for hundreds of years, so it is no surprise that the same can be said when it comes to the world of spirits and cocktails. Perhaps one of the best cocktails ever created bears the name of an Italian Count and is made with the Italian liqueur that helped start the aperitivo trend. The spirit is Campari; the drink is the Negroni.
During the early 1900s, Florence was the center of the fashion world and a drink called the Americano was all the rage. It was made with Campari, Cinzano Sweet Vermouth, and a little soda water with an orange twist. To order this drink at the bar you were immediately recognized as a modaiolo – “a fashionable person in the know.”
On the trendy Via Tornabuoni was the wildly popular Caffe’Giacosa (now owned by designer Roberto Cavalli), in the heart of the shopping district. One day in 1920, local trendsetter Count Camillo Negroni walked in and needed a little more punch to his Americano, so he asked to have some gin added to his drink. It became a surprise hit all over Florence and soon all of Italy was drinking what was to become known as the Negroni.
I was introduced to this drink by the Antinori family, as their palazzo is also on Via Tornabuoni just a few steps away from Caffe’ Giacosa. It is my go-to cocktail and here I offer you this classic recipe. This drink is slightly bitter-sweet, so it may be an acquired taste for some, but it is surely a taste of Italy in a glass.